Over the years, business owners have used various media and strategies to build, expand, and advertise their businesses. Thankfully, since the introduction of email marketing, business landscapes have begun to improve and generate more results than usual. It is safe to say that email marketing is the next best thing to put your business out there.
Now, you may be wondering what exactly Email marketing entails and how to pay for these Email marketing tools in Nigeria.
Don’t worry, in this article, you will learn what email marketing and email marketing tools are, as well as how to purchase them. Read through to launch your business further into that pedestal you have always envisioned!
What Is Email Marketing?
Email Marketing is the oldest form of digital marketing and is relatively simple to implement and maintain. In simple terms, email marketing is the act of sending a commercial message, typically to a group of customers or potential customers using email. Commercial messages may include advertisements, business requests, sales solicitations, or even donation requests.
If you’re looking for one of the most cost-effective business marketing strategies as a business starter or small-scale business, then email marketing is just right for you.
Studies have shown that email marketing continues to outperform other digital marketing channels, including social media and even paid searches. Almost unbelievable, right?
You’ll understand why as you keep going.
What Are Email Marketing Tools?
Email marketing tools are tools that are used by marketers to create, send, test, optimize, and report on their email campaigns.
With email marketing tools, you can reach your target audience through emails as long as they are on your contact list through newsletters and many other means.
In the same manner, customers can receive updates on new developments in your business, whether in the price of sales or services. Furthermore, you can get customer reviews and feedback. There is no better way to keep your customers at your fingertips and generate more sales.
There are several kinds of email service providers, however, the ones that are right for your business depend on your business needs and the goals you want to achieve in your business.
What To Consider Before Opting for an Email Marketing Tool
These are some factors you should consider before choosing an email service provider.
Send volume: You must consider if the send limits and their corresponding price points make sense for your business plans for the near future.
Ease of Use: You must also consider the ease of creating and sending emails or setting up automation. Will you need to hire an email specialist, designer, or coder to build emails? These are important questions to consider.
Migration: Can you easily migrate customer data from an existing platform into the new one?
Autonomy and customization: This involves how much control you have over the look and feel of your emails and newsletters. Does the platform have the functionality you need? Will your customers see the software’s logo on your emails?
All these are some of the things you must consider before selecting an email service provider for your email marketing. Once you’ve ticked all these boxes, the next step is to get your Changera Card and prepare to purchase the right email marketing tool for your brand.
Remember, with Changera. you can keep your business afloat by sending money in any currency to any part of the world.
To make the choice easier, we’ve outlined some of the best email marketing tools for you.
Top 5 Email Marketing Tools
There are different kinds of email marketing tools, however, your selection should be based on the needs and the functionality of the tool you want to opt for.
The importance of these tools is that they enable you as a business owner to write beautiful emails, create automated journeys, and deliver personalized messages that improve your relationship with customers.
Moving forward, as of this year, the top 5 Email Marketing Tools and their peculiarities are highlighted below:
The Best Email Marketing Services of 2023
1. Mailchimp
Mailchimp is best for all-in-one marketing. It is one of the most popular email marketing service providers in the world primarily because they offer a free email marketing service plan. It is extremely popular due to its ease of use and its generous free plan. You can use it for free until you get 2,000 subscribers or send 12,000 emails per month. For most small businesses this is more than enough.
2. DRIP
Drip is an email marketing platform best for e-commerce, and also comes in handy for bloggers and digital marketers. It majors more in email and SMS marketing. Drip offers a free trial, and their plans start from $39-$49 / month which includes all their features.
3. AWeber
One of the oldest and most popular email marketing service providers in the world, AWeber offers a wide range of tools for small and medium-sized businesses to manage their email marketing. AWeber is one of the easiest to get started with and it offers a limited free plan for up to 500 subscribers. After that, you will be required to pay $19/per month. You can also sign up for quarterly or annual plans to save more. It’s worth it!
4. HubSpot
HubSpot is one of the most well-known software in the email marketing service. One of the reasons people choose HubSpot is because it comes with a lot of powerful automation features designed to grow your business and is pretty easy to start too.
With HubSpot, you can personalize your emails for each subscriber based on parameters like device type, country, list membership, or any other custom information you may have on the individual subscriber.
5. Moosend:
If you’re looking for an affordable email marketing tool, then you’ve found yourself one with Moosend. Moosend is an affordable email marketing service, especially for small-scale businesses.
When using Moosend, it doesn’t take long to create an email newsletter and you can customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The most interesting part is that Moosend offers a 30-day free trial with an unlimited number of emails (no credit card required). After that, their pricing starts at $9 per month for their Pro plan which includes a landing page builder, transactional emails for eCommerce websites, team management, and more.
With these, it’s safe to conclude that Moosend is the best for legacy companies.
To get started with email marketing, the first thing to do is register with an email marketing platform/service provider. This is because you shouldn’t run your email campaign via your normal email account, hence, the need to sign up with any of the email marketing service providers highlighted above.
Secondly, remember that the majority of these email marketing tools offer free trials for some days peculiar to each of them. However, there would be a need for payment after the free trials have been exceeded so that you can be able to continue enjoying their services. Once the free trial is exhausted then you’d be required to make payments.
How To Purchase Email Marketing Services
Purchasing an email marketing service is not a big deal at all. Howbeit, it is the payment method you should pay more attention to. This is because many of these service providers receive payment through Credit and Debit Cards, and even Virtual Cards.
Yes, you can make your payment through virtual cards!
All you need is a digital wallet and a virtual card pin, and you’re good to go. Fortunately, Changera has got you covered on this. To get started, download the Changera app today, create an account, and request your Virtual Card.
Conclusion
For every business owner, there are a whole lot of positive results you would generate by staying in touch with your customers. One of the ways to do this is through email marketing. You get to send emails to your customers at intervals through various means to update or remind your customers about developments in your products and services. This in turn can boost sales when properly done.
There are different types of email marketing tools and as a business owner, you should keep in mind that before you choose one, you need to go through the features it possesses to check if it aligns with the goal you want to achieve.
Lastly, Virtual Cards have proven to be a safe, reliable, and of course, verified payment method. It saves you the stress, risk, and inconveniences of carrying a physical card. You can make any online payment via your Virtual Card, and payment for your email marketing services is not an exception.
That’s why you need a reliable platform like Changera as your payment solution. Try Changera today!
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