Deciding which event ticketing strategy to use is one of the most crucial steps of event planning. If you’re an event organizer, then you’d know that selling out your events depends largely on the type of tickets you’ve set up for potential attendees. Hence, a hack for ensuring that there’s something for everyone is to create a variety of ticket options. You’ll be surprised by the number of people who have opted out of events because they couldn’t afford the ticket price. Then, some people prefer staying for some parts of an event and not the entire thing.
Plus, did you know that if you sell different types of tickets, the chances of your tickets being sold out become higher? More often than not, professional event organizers have used multiple ticket types to improve sales and make the event more memorable for their attendees.
Now, you may have questions about the event ticket pricing strategies that are right for you. Don’t worry, you’ll find most if not all the answers to your question in this post.
This post will explore the most common types of event tickets and when you should use them for your event. Stay with us.
General Admission Tickets
They are the most common and the most versatile type of ticket. The general admission ticket provides admission into your event with access to regular event activities. Another thing to note about this type of ticket is that it generally doesn’t provide access to any special privileges or perks.
You can opt for general admission tickets for events such as concerts, conferences, sporting events, festivals, and so on. However, prepare for potentially long lines when using general admission tickets. This is because, most times, these tickets are usually the least expensive option that many potential attendees go for.
VIP Tickets
If you want to offer a premium experience for a select group of attendees, this is a perfect pick for you. As the name suggests, VIP tickets are all-access tickets that include everything your event has to offer. They are usually used at events that also offer general admission tickets as an opportunity to provide a better experience for attendees at an extra cost.
One advantage of using this type of ticket for your event is that people are more likely to attend it than skip it. Nobody wants to spend extra money on tickets to events they will probably skip.
Early Bird Tickets
This is another common ticket type and is usually used to incite early registration for your event. Early bed tickets are usually sold at a discount and are only available for a short period. This way, people are inclined to purchase the event tickets quickly especially if the original cost is pretty expensive.
When it comes to early bird tickets, you can get creative. Firstly, you can start with ultra early bird ticket types, then follow with early bird ticket types. Also, you don’t have to limit your early bird ticket to one type of ticket class. For instance, you can set up early bird ticket types for general admission, VIP passes, or any other ticket type you’ve got for your event.
Group Tickets
Group tickets are perfect to encourage attendees to come with friends, partners, colleagues, or family members. They are a smart choice for events that aim to foster a sense of community and shared experience among their attendees.
Most times, these tickets are offered as discounts or special packages for groups. So, you can kill two birds with one stone— boosting the number of attendees and making your event more affordable. Create different group packages with discounts so that your event becomes accessible to more attendees.
Invite Only Ticket
Invite-only tickets are your best bet if you’re planning an exclusive or private party such as a boat cruise or an exclusive concert. As the name suggests, invite-only tickets ensure that only invited guests can attend the event.
When you use invite-only tickets, you can carefully curate a selected guest list. This will help you carefully manage the caliber of attendees and foster an atmosphere of importance among them.
Virtual Pass
This type of ticket pass became particularly popular during the COVID era. Nowadays, many in-person events offer a virtual component to ensure safety and more organization. For this type of event, a virtual pass is an ideal option. So, many event organizers now sell virtual-only event tickets for attendees who want to participate from the comfort of their homes.
Virtual tickets offer a few advantages, which include:
- Cheaper ticket prices
- Decreased crowding at the event venue
- Increased audience reach
Giveaways
Think of giveaway tickets as promotional strategies to spread awareness about your event. This is especially useful if this is your first event and people are unaware of it. You can host raffle draws or contests on social media and award winners free tickets to your event. Alternatively, you can give away free tickets to workshops or particular event activities to people who register for your event during a particular period.
Takeaway
Like we said in the beginning, the type of event ticket you choose can significantly impact your event’s success. You must consider what your event is looking to achieve, the budget, and the target audience before you decide which ticket option is best. Keep in mind that most of these ticket types can be incorporated into your event ticketing strategy. Just ensure that you show attendees the value of your event so they know it’s worth their time and money.
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